Can You Sell $10B by Focusing on Customer Experience? (short post)

In 1997 (yes, 21 years ago) Steve Jobs made the case very vividly at the WWDC (developer's conference) in the most eloquent way possible. It's the customer experience, my friend.  It's the customer experience. (if you want more on the setup to this question, asking Steve Jobs why they were killing certain technologies - which …

The SAP CRM Story: 18 Years In The Making – Is It Finally Right?

Earlier today, at SAPPHIRE (their annual show for and with customers), SAP released C4/HANA, their final attempt at getting the CRM story right. In short, if they would've used this storyline back in the mid-2000s, SAP would've likely become a key player and potentially even the leader after the acquisition of Siebel + PeopleSoft.  Today? Too …

These Are The Last 12 Questions You Had On Customer Experience – Promise!

(lengthy post warning: over 4,000 words) I wasn’t even close. After the first of the three video webinars, we did with Microsoft on customer experience I wrote a blog post saying that I had found the four questions you had about customer experience. Man, was I off. The first webinar was the basic definition and …

I Spent 29 Years Adopting Channels for Customer Service – Here is What I Learned

I figured I'd try a little bit of click-baiting, see how it works... Beyond the lame title, this is a good post.  Another one in the "I did an amazing webinar, and these are the questions I did not get to" series. Number two, and am doing another one on Tuesday (tomorrow), so I will …

Four Questions You Have About Customer Experience (and answers)

On January 18th I participated with Matt Kresch (Microsoft) in the first of three video webinars (vidnars? webdeos?) that we are presenting on Customer Experience. It was fantastic, seriously - here's the link if you want to check it out (registration required), and we had a very engaging (that's what the comments said) conversation about why …